General Business

The future of SEO: Where search is heading in 2027

SEO will remain relevant as AI changes how people search. Learn what to expect and how to prepare.

12 minutes ago

Social media competitor analysis [+ free template]

Social media competitor analysis starts with the competitors you’re missing. Learn what to measure and turn their content into strategy…

12 minutes ago

Paid Search Is Moving Up The Funnel – Google Admits AI Mode Pays Less

Protect PPC budgets as Google's AI Mode pushes search earlier in the buying journey, with four account changes to test…

12 minutes ago

Google Ads Tests Asset Activity Page With Weekly AI Insights

Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative,…

12 minutes ago

SEO Split Testing In 2027: How To Prove A Change Actually Worked

Separate real SEO gains from Google's shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.…

12 minutes ago

Ziff Davis Says Organic Google Referrals Fell About 37%

A large publisher says organic Google referrals fell again and pointed to Search Console's AI report. Here's what its AI…

12 hours ago

Google’s AI Features Sent One Site An Estimated 21% Of Its Clicks

One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a…

12 hours ago

Create More Helpful Content For AI Search With 9 Practical Workflows [Webinar]

Use AI workflows to turn customer insights into helpful content for AI search and reduce manual publishing and reporting. Join…

12 hours ago

Tripadvisor Says SEO Will Still Weigh On Growth In 2027

Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes…

1 day ago

Cloudflare CEO Likens AI Agent Optimization To A New Version Of SEO

Cloudflare's CEO says OpenAI pays for hints that tell its crawler when pages change, and sites may charge agents less…

1 day ago