General Business

Schema, LLMs & The Low Bar For ‘Evidence’ In GEO

Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling. A breakdown…

2 days ago

Google Says Markdown For AI SEO Strips Away The Parts That Matter

Google says that markdown solves one problem while potentially creating others for search visibility. The post Google Says Markdown For…

2 days ago

Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO

Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post…

2 days ago

What is AI sentiment analysis? A marketer’s guide

AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix…

2 days ago

Microsoft Advertising Launches Product Explorer

Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance…

2 days ago

What Matters In An AI Prompt? Intent or Keywords?

Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The…

2 days ago

Google’s Mueller Says llms.txt Can’t Help LLMs Differentiate Sites

Mueller argues LLM systems can't use llms.txt to differentiate between websites for discovery. He sees a narrow role once an…

2 days ago

Google Analytics for beginners: the complete GA4 guide

A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn…

3 days ago

Agentic Commerce And The New Rules Of Google Ads

AI agents now shop and checkout for customers, transforming Google Ads product feeds into bidding signals and creating new advertising…

3 days ago

Google’s Unexpected Take On Site Folder Structure And SEO

Google's John Mueller said localized URL folders for a site's primary market offer little practical SEO advantage. The post Google’s…

3 days ago