Social Media

Google Ads Introduces Local Customer Optimization

Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive and measure…

2 weeks ago

AI search & manufacturing SEO: What the data shows [Study]

Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive…

2 weeks ago

UK Publisher Loses 98% Of News Search Visibility After .com Move

A UK news site's trending-query visibility collapsed after moving from .co.uk to .com, and the new domain didn't pick up…

2 weeks ago

Google Says Old Low-Value Pages May Affect Site Recovery

John Mueller says Google's systems may still judge a site by its old low-value programmatic pages, and that showing value…

2 weeks ago

InMotion Cloud Debuts Fixed-Price Managed Cloud

InMotion Cloud launches a fixed-price Managed Private Cloud built on bare metal, with predictable monthly rates, fixed egress, and U.S.-based…

2 weeks ago

6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like

Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience…

3 weeks ago

Topic clusters for SEO: what they are & how to create them

Topic clusters help you earn visibility in search engines and on AI search platforms. Follow these 5 steps to create…

3 weeks ago

Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs

Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out…

3 weeks ago

AI chatbots talked 57.5% of AI users out of buying

We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in…

3 weeks ago

Your Biggest AI Search Risk Is Conflicting Information About Your Brand

Publishing more content won't fix what AI gets wrong about your brand. Too many versions of the truth is the…

3 weeks ago