GA4 adds AI Assistant channel for referral tracking

May 20, 2026 | Design, General Business, SEO, Social Media

Google Analytics 4 now classifies traffic from ChatGPT, Gemini, and Claude under a new AI Assistant channel.

How to measure and report on AI search visibility (what actually matters)

May 20, 2026 | Design, General Business, SEO, Social Media

Learn how to measure AI search visibility, track citations and mentions, report progress to leadership, and connect visibility gains to traffic, leads, and ROI.

Can A 300,000-Influencer Network Built On AI-Generated Content Work?

May 20, 2026 | Design, General Business, SEO, Social Media

Unilever’s 300,000-creator network plus 71% of creators using AI tools equals a content machine at unprecedented scale. The real question: Will any of it work? The post Can A 300,000-Influencer Network Built On AI-Generated Content Work? appeared first on Search...

Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot

May 20, 2026 | Design, General Business, SEO, Social Media

Is PMax stealing your branded traffic? Is Smart Bidding starved of data? Here’s how to identify Google Ads budget misallocations most managers overlook. The post Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot appeared first on...

Google publishes guide to optimizing for generative AI search

May 20, 2026 | Design, General Business, SEO, Social Media

Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.

90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights

May 20, 2026 | Design, General Business, SEO, Social Media

Discover the connection between traditional search results and AI mentions in this in-depth SEO research study for marketing insights. The post 90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights appeared first on Search Engine...