Search Engine Optimization
(Assuage Technology Group Company)
Meet Your SEO Agency
Build your online presence with a trusted SEO agency. With all of the resources available for Search Engine Optimization, it can be hard to stay on track and maintain a campaign without getting bogged down and losing track of the big picture. SEOAspire is a reputable search marketing agency that is able to understand high-level solutions for your business and keep track of your progress through deliverable tasks.
At SEOAspire, we begin with a step called “The Discovery Process”. During this time, you will be assigned a personalized SEO team that searches for every aspect of your campaign. We take the time to research and conduct an assessment of where your business is currently standing. Once we understand the known elements of your brand, we turn our attention to your target demographic. Our challenge is to discover what your consumers are searching for online. When done correctly, entrepreneurs and small business owners alike should be able to reach out to their ideal local audience within their city, county, or even state.
The first step in achieving a competitive edge is to identify your competition and know their strengths and weaknesses. Understanding the competition is crucial, which is why this requires ongoing analysis. Not only can you learn best practices from competitors, but you can also learn to avoid the mistakes they make. Our team will identify what kind of Search Engine Optimization campaign your competitors produce and how we can improve on them.
Companies that do not utilize a digital marketing or Search Engine Optimization company can still find ways to improve their rankings on Google, Bing, and Yahoo for certain keywords, even if the competition seems daunting. The question is, how do you intend to outrank them? SEOAspire monitors competitor sites as part of your strategy. This will make sure your business is not missing out on any valuable strategies that would benefit it greatly.
SEOAspire will conduct keyword research based on your needs as a business. The keywords will be broken down into three main types:
- Focus Keyword: the core keyword chosen for each page.
- Primary Keywords: the set of keywords that will appear in most of the description and within the content.
- Long-tail Keywords: these are the keywords that will only appear within the content of the website.
On-Page SEO Services
This is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. According to the keyword strategy and whether for Domestic or Local SEO, our SEO agency experts will advise which pages of your website need to be updated. We ensure that the search engines understand the focus keywords for each page.
Not only that, we map out all URLs that need to be updated and/ or added to the strategy, including current and recommended meta titles, meta descriptions, alt tags, and h1 tags. Ideally, each page should contain unique title tags and content. Using title tags correctly can help Google rank your website better. For example, h1 headings define a page’s topic for both users and search engines. If an tag is empty or missing, search engines may rank your page lower than they would otherwise.
Meta descriptions can be seen on Google’s SERPs (Search Engine Results Pages). These describe to users what each of your website pages is about. With meta descriptions, it’s important to highlight relevant keywords. Your message should be clear and contain a call to action as well. After we implement on-page SEO, we will analyze keyword performance to determine which pages and keywords will need a boost.
Once completed, we will re-evaluate your on-page SEO every month and resolve any issues found within audits so that your optimization is always up to date with Google’s latest algorithm changes.
Off-Page SEO Services
This refers to optimization techniques that occur outside of your website and is part of the SEO digital marketing strategy as a whole. In this process, our SEO agency will research keywords that are best suited for your services and produce content with these keywords. This content will have links that direct traffic to your website. This results in higher conversions.
One of the most well-known off-page SEO techniques is building links through brand partnerships. In this process, we identify companion websites that can enhance your campaign.
- Niche-specific blogs and content curators
- Relevant news websites
- Trade publications
- Forums and online communities
- Professional associations
Depending on the requests from certain publishers, we customize links for each client based on their industry. Once these high-quality links have been secured, we ensure that links are indexed and registered by search engines. Additionally, we will monitor the performance of the page in terms of keywords.
Full Technical Audit
Our SEO agency specialists will fix all technical aspects regarding your website to be compliant with all major search engines. Audits are set up via internal programs and by manually navigating through the website. SEOAspire will list issues that need to be addressed, such as duplicate content, crawl errors, and more.
SEO Reports and Bi-Weekly Consultations
SEOAspire implements campaigns in a way that is least susceptible to ranking fluctuations. This is because our practices are consistent with the best practices established by Google, Bing, and Yahoo. Our SEO digital marketing agency plans to develop a foundation for Search Engine Optimization so that your brand can generate a consistent and cost-efficient flow of qualified traffic to your website.
We will set up tracking programs on all platforms based on the keywords chosen in the initial strategy. SEOAspire will generate easy-to-follow reports that will show your growth, keyword rankings, and Google Analytics data over time. More than that, you will meet with your personal SEO team on a bi-weekly basis to ensure that you are updated on the progress of your campaigns.
Your Personalized SEO Consultant & Agency
From selecting the right keywords to rank your business at the top to developing call-to-actions that will convert leads, SEOAspire works with companies like yours to develop effective SEO strategies. This inclusive approach ensures that you get the best work possible and guarantees that you capture the highest amount of targeted visitors possible.