Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale. The post…
Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.…
Google is adding subscription labels, inline links, discussion previews, and desktop link previews to its AI Search experiences. The post…
Maximize your local search visibility by optimizing your Google Business Profile and staying consistent on every platform. The post Is…
OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access through its new Ads Manager…
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Google is testing a cryptographic protocol for verifying bot traffic that could make unwanted crawlers easier to identify. The post…
Google is testing Web Bot Auth, an experimental protocol for verifying some AI agent requests with cryptographic signatures alongside existing…
A lawsuit alleges Google's AI Overview falsely identified musician Ashley MacIsaac as a sex offender. It seeks $1.5M in damages.…
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.