SEO

Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes

Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess…

3 days ago

Google Announces New Query Fan-Out Framework: R4T-Diffusion

Google announced a new query fan-out framework that is described as ready for production-scale search. The post Google Announces New…

3 days ago

Google Search Decline Steepened To 40% YoY For Publishers

A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew. The…

3 days ago

YouTube Adds Shopping Features To Ask YouTube AI Search

YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer…

3 days ago

ChatGPT Ads And GEO: Where Paid And Earned AI Visibility Fit Together

OpenAI and Go Fish Digital unpack ChatGPT ads, earned AI visibility, practical GEO measurement, and what marketers can test next.…

3 days ago

Amazon Marketing Cloud’s 5-Year Dataset: 6 Use Cases Worth Building Now

Use Amazon Marketing Cloud's extended purchase history to set acquisition budgets, identify valuable customers, and retarget shoppers beyond the old…

3 days ago

How to conduct an AI visibility audit with Semrush

6 steps to perform an AI visibility audit for your brand, including how to deliver the report.

4 days ago

ChatGPT Ads Appeared In 47% Of Video Gaming Chats, Data Shows

Data shows ChatGPT ads becoming more common in retail conversations among US users on desktop. The post ChatGPT Ads Appeared…

4 days ago

Google’s AI contribution pilot pays publishers

Google‘s AI contribution pilot pays invited publishers through Search Console. Citations and links in AI answers don‘t qualify for payment.

4 days ago

Which Data Sources Should You Care About For AI Search?

AI search pulls from more sources than most SEOs track. Here's a tiered view of which data sources deserve your…

4 days ago