General Business

Digital PR for AI visibility: 5 tactics + how to measure

Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow…

1 week ago

What is schema markup? And how to add it to your site

Schema markup is code you add to your site to give search engines and AI systems explicit data about your…

1 week ago

WP Engine Partners With BigCommerce To Scale WordPress Stores

WP Engine announced Commerce Connect, a safe way for fast-growth brands to modernize and scale while preserving design, SEO, and…

1 week ago

AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data

New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI…

1 week ago

Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers

Eight weeks of AI Overviews data in Search Console reveals impressions without clicks, inflated position-one rankings, and misleading averages that…

1 week ago

Content optimization: 20 tactics to boost SEO & AI visibility

Content optimization makes your pages work for readers, search, and AI at once. Get 20 tactics to boost visibility and…

1 week ago

Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work

Five articles explain why AI citations fluctuate, where they come from, what makes them persist, and how to audit content…

1 week ago

89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes

Kevin Indig's data across 1,094 categories shows that only 15.2% have a clear ChatGPT owner, and citations barely predict which…

1 week ago

European Search Strategy Goes Beyond Google & Bing

Treat Europe as one Google market, and you'll miss Seznam, Ecosia, Zalando, and a regulatory layer that can close a…

1 week ago

How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers)

Perplexity never skips the web, so every query is winnable. Here's what its live answer stream reveals about citations, video,…

1 week ago