General Business

Google Discover Core Update Data: Local Publishers Lost Reach

New third-party data shows local publishers lost national reach after Google's Discover core update. The post Google Discover Core Update…

2 months ago

Starting Or Steering The Wave

Why traditional “utility SEO” content is losing value, and how marketers can create demand instead of chasing existing searches. The…

2 months ago

AI Mode Data, Ask Maps & Branded Queries Go Live – SEO Pulse

In SEO Pulse: AI Mode keeps more links inside Google, Maps adds conversational discovery, and Search Console rolls out automated…

2 months ago

Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse

The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage…

2 months ago

Google Says They Deploy Hundreds Of Undocumented Crawlers

Google's Gary Illyes offered a candid overview of Googlebot, explaining there are hundreds of crawlers that are not publicly documented.…

2 months ago

Search Has Changed. And So Have We.

Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers…

2 months ago

Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases

Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid.…

2 months ago

ChatGPT’s Default & Premium Models Search The Web Differently

An analysis of ChatGPT conversations found the default and premium models cite almost entirely different sources for the same queries.…

2 months ago

Google Maps Launches AI Conversational Search With Ask Maps

Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation…

2 months ago

Google Answers Questions About Search Console’s Branded Queries Filter

Google announced that Search Console's brand queries filter is open to all eligible sites, spurring questions about the feature. The…

2 months ago