General Business

11 Google Ads best practices to maximize return on ad spend

Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.

1 month ago

“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take…

1 month ago

Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar]

Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results.…

1 month ago

Google’s Mueller: Vibe Coding Won’t Handle Your SEO For You

Google's John Mueller and Martin Splitt shared their vibe coding experiences, noting that AI tools still need specific SEO instructions…

1 month ago

Google’s Universal Commerce Protocol capabilities expand to main SERP

Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.

1 month ago

Google Answers If Preferred Sources Overrides Low Quality Signals

Google's John Mueller answers if Preferred Sources overrides ranking signals. Could it be a "trust button" signal? The post Google…

1 month ago

How to track ChatGPT traffic for you and for competitors

Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.

1 month ago

Google Says AI Creative Should Help Brands Differentiate, Not Blend In

Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale. The post…

1 month ago

Bing Team Describes How Grounding Differs From Search Indexing

Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.…

1 month ago

Google Adds More Links & Link Context To AI Search

Google is adding subscription labels, inline links, discussion previews, and desktop link previews to its AI Search experiences. The post…

1 month ago