Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch. The…
The UK's CMA has imposed a new conduct requirement on Google Search, letting publishers opt out of AI features and…
You can't optimize content for a retrieval system you can't measure. Here's the measurement literacy gap practitioners need to close.…
As AI Mode becomes more seamless, Google appears increasingly comfortable with a world beyond Classic Search. The post Google CEO…
Google Search Console now shows which of your pages appear in AI Overviews, AI Mode, and Discover. Here's how to…
Most SEOs stop at schema markup. Here's the full technical picture of entity optimization, and why it matters more than…
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console.…
Social media SEO involves improving your social presence to appear across multiple search surfaces.