A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.
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You audit your website by analyzing the design, site speed, content, technical elements, and navigation.
You get backlinks by creating quality content, writing guest posts, broken link building, and promoting content.
Keyword research is the process of identifying the terms your target audience uses to find what they need.
Yes, website traffic is a KPI because it can reveal whether your marketing efforts are attracting an audience.