Design

Google, Microsoft Back Draft AI Agent Discovery Spec

A coalition including Google, Microsoft, and GitHub published Agentic Resource Discovery, an open draft spec for how AI agents find…

3 days ago

Rank And AI Citation Aren’t The Same Number

A model breaks your prompt into several short retrieval queries before anything hits an index. Prompt length tells you almost…

3 days ago

Google Is Becoming A Personalizing Mirror Before You Even Type A Query

Search is becoming a mirror of private data, not a window to the web. Dan Taylor explains what personalized AI…

3 days ago

Google Exposes The Fundamental Flaw Of LLMs.txt

Google says a core assumption driving LLMs.txt adoption conflicts with the purpose its creators originally intended. The post Google Exposes…

3 days ago

Google Tightens Requirements For Domain Migrations

Google's updated documentation for domain migrations requires broader compliance demands for site owners. The post Google Tightens Requirements For Domain…

3 days ago

Google Must Give Notice Before Significant Ranking Changes

The UK's CMA introduced two new conduct requirements for Google Search, covering fair ranking of organic results including AI Overviews,…

4 days ago

The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era

Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features.…

4 days ago

Written For Readers Who Don’t Read

Most of the web's reading is now done by bots. For anyone publishing online, the rules on access, quality, and…

4 days ago

Google Explains Why URLs Blocked By Robots.txt Can Still Be Indexed

Search Console reported 51,000 URLs as "Indexed, though blocked by robots.txt," and Google says that's not necessarily a problem. The…

4 days ago

Why Publishing More Content Is Making Your SEO Worse

AI retrieval systems reward semantic precision over content volume, making excessive publishing counterproductive for modern SEO visibility. The post Why…

4 days ago