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Content Optimization: 15 Tactics to Boost SEO & AI Visibility

Content optimization means improving your pages for both search engines and AI tools so they…

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Perplexity Bets $400M On Snapchat To Scale AI Search Adoption

Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat…

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Google Deprecates Practice Problem Structured Data In Search

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only…

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YouTube Separates Organic & Paid Metrics In Channel Analytics

YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about…

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Using Attribution Paths To Transform Your Google Ads Strategy

A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact,…

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AI SEO: How To Understand AI Mode Rankings

A way to understand why Google AI Mode ranks web pages, and how to adapt…

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