The agentic web is taking shape through shared protocols, and they matter more than most businesses realize. The post MCP,…
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually…
Agentic AI shopping may not be good for SEO. But there's a reason why SEOs won't need to worry about…
Google's March core update is rolling out. Illyes explains Googlebot's crawling architecture, and Gemini referral traffic doubles. The post Google…
OpenAI is expanding ChatGPT Ads and launching self-serve access. Here’s what PPC managers should know before deciding whether it deserves…
Matt Mullenweg invokes Will Smith's Oscars slap in response to Cloudflare's boat that EmDash is a successor to WordPress. The…
Google's John Mueller answers question of whether splitting a sitemap is worth the extra work. The post Google Answers Why…
AI led all cited reasons for U.S. job cuts in March at 25% of the total, according to outplacement firm…
Brands must move beyond llms.txt toward structured APIs, entity graphs, and provenance to earn accurate AI citations. The post Llms.txt…
This week's Ask A PPC dives into how to identify and solve click fraud in paid media to optimize your…