Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry

7 days ago

Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion. The…

Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say

7 days ago

Any website can write Amazon's block-page sentence into its own terms. Spotting an agent that looks like a shopper is…

Google releases September 2026 spam update

1 week ago

Google’s September 2026 spam update may take up to two weeks to roll out, making ranking drops harder to diagnose.

AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work

1 week ago

Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing. The post…

Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes

1 week ago

Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level…

Google Rolls Out AI Mode Info Monitoring To All Users Globally

1 week ago

Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search. The post…

Anthropic Publishes Prompting Guidance For Claude Opus 5.5

1 week ago

Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to…

Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links

1 week ago

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in…

MIT & Harvard Data Show How SEO And Paid Media Managers Become Directors

1 week ago

SEO and paid media managers can strengthen their promotion case by proving AI's net gains and building a reskilling plan…

10 SEO best practices for Google and AI search

1 week ago

SEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic…