We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how…
GoDaddy accidentally transferred someone's domain name to someone else then refused to fix the problem. The post GoDaddy Transferred A…
A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings…
Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better. The…
Earn citations in ChatGPT, Perplexity, and Google‘s AI Overviews with an 8-step SaaS playbook covering schema, llms.txt, and common pitfalls.
Learn how AI tools like ChatGPT & Perplexity choose and cite sources. Check if your site is in sources and…
The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility,…
Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages. The post…
Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing…
Google's latest Search updates push further into task completion. The reporting surfaces businesses rely on haven't kept pace. The post…