Direct Traffic & Popularity – Correlation, Not Causation

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A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of…

How To Measure AI Search: Current KPIs You Need To Know [Webinar]

2 months ago

Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The…

Liquid Web WordPress Plugin Rebrand Triggers Backlash

2 months ago

A Liquid Web rebrand of StellarWP plugins triggered backlash after users reported missing pages, login issues, and license confusion. The…

Google Quietly Changed How Search Terms Are Reported For Some AI Queries

2 months ago

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned…

Condé Nast CEO: Plan As If Search Traffic Will Be Zero

2 months ago

Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of…

Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible

2 months ago

Google's ALDRIFT framework "opens exciting avenues" toward AI answers that do more than sound plausible. The post Google Research’s ALDRIFT:…

Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report

2 months ago

Optimization and legibility are not the same thing. Adobe's 2026 AI traffic data shows which one actually drives the 393%…

Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next

2 months ago

Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review.…

What are keywords? Definition, types, & how to use them

2 months ago

A keyword is a word or phrase representing the topic of a search query, content piece, or conversation.

How To Build Local Pages That Win In AI-Powered Search

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Unlock the power of local SEO. Discover how to build authoritative pages that improve your visibility in AI search results.…