Source bias, retrieval collapse, model collapse: three documented mechanisms that explain AI search's strangest behavior, and where to place your…
Google's new Category and Sale Duration structured data properties give merchants a way to rank more precise product data. The…
Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required. The…
YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record,…
New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions.
Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type…
Search marketer Tom Critchlow says AI Search is exposing the question of whether SEO still owns GEO outcomes. The post…
Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns.…
Stop publishing more content. Start organizing knowledge into a machine-readable layer every AI, protocol, and interface can consume. The post…
Marketing a brand online for AI Search can be easier than you think. Here's a strategy to get you started.…