AI SEO: Writing That’s Specific May Get Cited More

1 month ago

AI SEO that prioritizes content that is specific may be a key to getting cited by AI search engines. The…

Google Is Using Social Media Signals To Mask AI Search Click Loss

1 month ago

The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for…

How Do I Split Pages Between Brand Building & Converting? – Ask An SEO

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CRO pages and SEO pages have different jobs. Define each page's purpose, set boundaries, and both traffic and revenue can…

Google Brings Calendar To Personal Intelligence In AI Mode

1 month ago

Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into…

ChatGPT Calls Turn Into Leads More Often: Invoca Report

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Phone call data breaks out AI referrals for the first time. Calls from ChatGPT become leads more often than any…

How Google May ‘Understand’ Unique Content

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Long doesn't mean valuable. Google normalizes for length. Here's what its information gain patent says actually moves the needle. The…

GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t

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GA4's AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly…

The PPC Metrics Your CFO Actually Cares About (And How To Report Them)

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CFOs focus on revenue impact over vanity metrics. Discover the essential PPC measurements that resonate with executives. The post The…

Google’s Mueller On First Link Priority & Link Obfuscation

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John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would…

Why Brand Positioning Is Now an AI Search Variable

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AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical…