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Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting…

How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget

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How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math.…

2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items

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AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel…

Google’s Liz Reid Discusses Persistent Autonomous Search

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Google's Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers.…

The 9 Best Generative Engine Optimization (GEO) Tools of 2026

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Google Is AI Mode’s No. 2 Cited Domain, Data Shows

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New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel…

Google Must Share Anonymized Search Data With Rivals

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EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots. The post…

AI Answers About Your Locations Are Often Wrong – Check Before Customers Do

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Wrong postcodes, closed-business claims, invented services: what vendor tests reveal about AI answers, and how to audit yours across five…

MCP For Marketers: What To Connect First & Why Your Data Wins

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Learn the essentials of MCP for marketers and its role in connecting AI assistants to enhance marketing effectiveness. The post…