Google is turning publisher advertising into user experience metric that adds four more numbers that publishers need to track. The…
Cloudflare's Disallow AI Training keeps mixed-use crawlers available for search. Google and Apple honor training opt-outs; Bing robots.txt support is…
Spot false claims and impersonators in AI search, then match each brand protection problem to the right correction, report, or…
Give ChatGPT Ads a clear role, budget source, and success criteria before pulling money from paid search campaigns that already…
Anthropic shares prompting upgrades that save tokens, improve how AI writes, code more efficiently, and handle longer tasks. The post…
CallRail’s Meagan McLoughlin explains what to audit before/after Local Services Ads migrate into Google Ads, from historical reports to tracking…
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI…
Count AI marketing's hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic's mistake and starving long-term…
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to…
Automattic says Matt Mullenweg has returned with the board's full support. But its official announcement raises additional questions. The post…